Advertise with Shot Culture
Giveaway sponsorships, email, display, sponsored content and affiliate partnerships across eleven sites for shooters, hunters, preppers and health-minded readers.
Media kit
Shot Culture Inc. is an independent publisher. We own and run every site in our network, from the flagship GunWinner to niche titles in optics, ammo, hunting, archery, preparedness and health. That means one conversation gets your brand onto the sites, into the email and inside the giveaways that fit your product.
Below are the products we offer. Most campaigns combine two or three. Rates and current audience stats available on request.
Ad products
Giveaway Sponsorships
Your brand provides the prize and we run the giveaway across the relevant sites and our email. Sponsors get prominent brand exposure throughout the promotion, plus the opt-in entrants as set out in that giveaway's official rules.
Dedicated Email Sends
A message about your product, sent on its own to subscribers of the site that best matches your audience. You supply the offer; we write or adapt the creative to fit the list.
Newsletter Sponsorships
A sponsor placement in the daily Morning Deals Report, our deals newsletter. Readers open it to find what's worth buying today, so your placement sits next to content they came for.
Display Advertising
Site banners and in-article units on the properties that fit your product. Run on a single site or across the network, for a set flight or ongoing.
Sponsored Content & Reviews
Articles and product reviews written for the audience of the site they run on. Every piece is clearly labeled as sponsored.
Affiliate & CPA Partnerships
Performance deals where you pay on results. We work through affiliate networks such as AvantLink, and can feature your products in daily deals, articles and email.
Our audience
Gun owners, hunters, archers, preppers and health-minded readers who come to our sites to enter giveaways, find deals and read coverage of the gear they use. Ask for our current audience numbers by site and by list.
Verticals we cover
- Firearms and handguns
- Self-defense and home defense
- Optics
- Ammunition
- Hunting
- Archery
- Preparedness and survival
- Health
Where your brand can run
- GunWinner: gun giveaways and daily deals (flagship)
- Beautiful Guns: handguns and premium firearms
- GunJoy: gear, optics, rimfire and fun guns
- Lucky Patriot: home and self-defense
- OpticsFreak: optics deals
- AmmoWinner: ammo deals
- HuntingWinner: hunting gear and firearms
- ArcheryWinner: archery
- PrepperSupport: preparedness
- SurvivalDaily: survival and preparedness news
- HealthyResearch: health
How it works
1. Tell us your goals
Send a short inquiry: your product, the audience you want and your budget range. We reply within one business day.
2. We build the plan
We recommend the sites, email and formats that fit, with current audience stats and rates, and agree dates and creative with you.
3. We run and report
We run the campaign across the agreed placements and send you the results when it wraps.
Ready to talk?
Rates and current audience stats available on request.